From research to business application.

There is something unique in all dissertations – ideas, expertise, research-based knowledge. Though a lot of work goes into the production of academic work, most dissertations do not appeal to a large audience. They are still locked in institutional repositories, out of reach of industries, businesses and individuals who might use them.


The reality is that there are a lot of dissertations out there that already have all the elements of a good book. Scientists frequently don't value their own knowledge enough. Today's consumers want to hear a reliable message, a solution to the problem, and the views of the experts — and academic research offers all three of these things.


So the only thing that matters is how you present it.


The purpose of academic writing is to show intellectual rigour. Commercial books are trying to engage and build understanding. Both foster research skills and develop connection and influence.


That's why successful authors don't just edit their dissertations but rewrite them instead. Technical terms need to be used in a more conversational way. Literature reviews and sections of the text that have a high research content may have to be shortened or eliminated. Readers are interested in the application of ideas to life, rather than the academic evidence.


Good nonfiction work is also very narrative, illustrative, and utilitarian. Readers are looking for quick and easy-to-understand information, and to be able to use it right away. The best books are those that are easy to read yet still informative.


In today's world, the sale of a book is not the only benefit a publisher can obtain. It establishes credibility and credibility helps to enhance personal brand, raise awareness among professionals, and create opportunities for speaking engagements, consulting, and collaboration. In many instances, one book that's placed in a right spot can make a professional career.


Research creates knowledge. Publishing creates influence. With the proper adaptation, dissertations work as more than just academic accomplishments, but instruments for impact.

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