In the Digital Age, Research That Stays Invisible Slowly Disappears.

 Research That stays invisible in Digital Age eventually disappears Research: How to gain knowledge influence with papers The year yields great many researches. Academicians spend infinite amount of time for research of collection data, research of analyses data, research of examination, and the research that develops knowledge in relation to improvement for business, learning, therapy and information technology, and so on. Unfortunately, some knowledge will be ignored once paper is printed and degree is gained. Many research will be stacked up in the institutions, where merely scholars look at them. Valuable suggestions often have not reached scholars, policymakers, businessmen or practitioners yet. Therefore, academic publication is never this important again. Publication is merely more than job requirement or profile increase; it is increasingly the most important means for academics to build profile, fame and authority globally within the academic world. Now researchers have been appraised of their work quality, citations and impact from their universities and funding agencies, not only because they create worthy researches, but also because the work must be reachable and useful to the global academic community and the general public. The publication is becoming the scholars' scholarly personality. Every research paper published in journal, conference, review or academic books constitutes a piece of scholarly character. Highly credible academic publication will bring many advantages beyond universities; it can obtain funding for research, cooperation among countries, conference invitations and also a reputable status in this discipline. Nevertheless, only highly productive researcher doesn't guarantee a high quality academic publication. Biggest mistakes that are usually made by researchers are disconnected work, which implies no scholar position being identified. In contrary, researcher who publish consistently on their specialist fields would have higher academic prestige in the long run; for instance, sustainable architecture scholar tends to focus researches in smart city planning and innovative sustainable building systems. In the end, all the work would relate to his or her authority over sustainable construction. It can greatly strength his/her scholarly character. Quality of research also weighs heavier than quantity. A high impact research paper in high ranking journal is equal to at least ten low-impact researches. Typically high quality research paper includes original concept, relevant subject, robust methods, and easily understand. Important idea may lose their influence once they cannot be conveyed in a clear and proper way. Moreover, choice of journal also impacts the scholar research's reputation and citation numbers. International indexed journals enhance visibility and academic accreditation for scholars; thus they need to conduct deep research on quality, reviewing methods, editing team of the target journals. Predatory Journals always being a great challenge for scholarly ethic and academic reputation. And now with digital age scholars need to make efforts to gain further visibility of their research after publication; Google Scholars, Research Gate, LinkedIn, the university repository, webinar, podcasts have made contribution to promoting researchers' knowledge; many scholars ignored the importance of publicity which leaded to poor citation. Citations are a kind of reference that show an academic work's influence. Higher citation numbers mean greater visibility, stronger reputation and better position in academia which may support researchers acquire further funding and promotion opportunity. Also researchers should pay great attention on ethical values. Manipulation of data, imitation and plagiarism cannot only diminish scholars' academic integrity but also bring damaging repercussion for long time. And now as academic publishing develops with open access, digitalization, and even AI tools, researcher need to realize importance to integrate high quality research with dissemination. As knowledge becomes more abundant, a visible academic work will live in academic field and contribute to the knowledge network; on contrary invisible research will vanish.

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