The untapped power of Academic research in the modern world.

 Each dissertation is a tale of perseverance, hard work and intellectual development. Each chapter represents years of research, analysis and discovery. However, even with all this hard work many dissertations have never seen the light of day outside of the supervision and examination process. They are submitted and then filed in a university library or electronic databases, and seldom looked at again. This is one of the biggest and untold missed opportunities in contemporary research in academia — not due to the lack of value in the research, but because the researchers are never taught how to maximize that value.


In this day and age, research is one of the most powerful sources of credibility of a profession. From business decisions to industry innovation and organizations looking for problem solvers, everyone is using data to make informed decisions, and everyone is looking for a data-driven person. A dissertation already provides evidence of expertise, analysis and dedication to a topic. But, for most researchers, the dissertation is still viewed as a requirement for higher education, not a tool for career development.


The value of knowledge in the modern digital economy has been changed. Today information is available around the world in seconds, and knowledge is more than a hidden treasure, it's on display. Researchers can directly communicate their research with a worldwide community via platforms like LinkedIn, Research Gate, YouTube and Amazon. They don't have to rely on the traditional gatekeepers to be recognised entirely anymore.


A key discovery for researchers is that their doctoral thesis not only includes academic results, but also IP. In each dissertation, there are suggestions that can have an impact on policies, enhancements to industries, education systems, businesses, and innovation. It's not uncommon for a successful entrepreneur, consultant, author or industry expert to develop his professional reputation based on a niche of specialized knowledge that started with a research project.


Communication is the key to making research influence. Academic language can be very technical and esoteric to a general audience. In academic settings, accuracy is crucial, but clarity, relevance, and usefulness are key in industry and public settings. The best researchers are those who are able to present their ideas in simple yet powerful ways because they can make the ideas more accessible to others. Making research accessible for its intellectual value by presenting it in readable articles, presentations, podcasts and videos.


The publication is also a key factor in gaining authority. One dissertation may be published in a variety of forms such as journal articles, white papers, books, blog posts, keynote presentations or online courses. Professional credibility boosted and visibility enhanced with each piece of published content. But with regularity, over time, researchers can come to be known for their publications.


Know-how is not the only value that is significant; visibility is becoming as significant as it. The recognition of academic achievement was usually confined to the campus and the scholarly world in prior generations. But today it's possible to create a global audience on their own. Scholars can leverage webinars, conferences, interviews, online participation and collaboration with others in their professional careers to establish themselves as thought leaders who can shape conversations off the campus.


Young people are the future of the research and they understand how science relates to society. Futurists researchers won't just write papers and receive degrees. They will produce content, educate, shape industries and become global intellectual brands. It will be the value of what they know and the way that they communicate and play up their knowledge.


The dissertations should never be "archived away". It's a product of years of intellectual work which should be known and acknowledged. If researchers can learn how to publish effectively with a clear message and develop a reputation for their knowledge, their research can have a transformative effect on the world, influence industry, and open up opportunities.

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