This is how the Academic research to Thought Leadership transformation took place.
Research is always useful, but in the modern world it has more uses than just in academia. The dissertation is not just a document of the university, it is a type of intellectual property that may generate influence worldwide when placed in the right context. Unfortunately, many academics don't realize that their research can have an impact beyond academic research.
Each dissertation is comprised with original ideas, insights and solutions which have been built over the years by dedication and analysis. However, much of this knowledge is buried because research is taught to be oriented towards the completion of the academic degree, and not public engagement. This is all changed in the digital era. Now, researchers can publish and disseminate research directly to audiences around the globe via platforms such as ResearchGate, Medium and YouTube.
Communicating is the key to making research thought leadership. Academic writing tends to be more technical and relevant to the audience, whereas public audiences will be more clear and to the point. Simplifying ideas, providing real-world applications and participating in broader discussions boosts visibility and impact. One dissertation may be translated into articles, papers, podcasts, webinars and even books for an international readership.
Thought leadership is achieved over time, with consistency, visibility and expertise. When someone is active in research and has published and offered observations, they become a trusted voice to their research community. They are starting to pave the way for industry development, decision making, and international opportunities.
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