Developing a Long-Term Strategy for Sustainable Citation Growth.
Many scholars focus on discovering shortcuts to citation growth, but the real impact in an academic setting is not born out of a short-term approach. It requires long-term dedication, strategic effort, and engagement with other scholars. Citations accumulate over time as works are discovered, shared, discussed, and eventually, cited by others. Scholars who are mindful of the long-term impact they can have through sustained effort will achieve it through long-term rather than quick citations. At the base of sustainable citation growth lies quality of research. If a study is not based upon solving relevant questions, presenting a novel solution, or establishing new knowledge, then even immediate discovery and citations are fleeting. Quality of work must take precedent over publication count. In terms of publication count, consistancy in publication builds up researcher recognition. Continued publication also builds momentum. It establishes a regular flow of published research. A researcher has more visibility and more publications over time. Visibility of your work helps foster long-term citations. Ensuring that you are readily accessible and visible to other scholars both online, such as through academic profiles on various sites, through professional involvement and conferences, and through personal and professional networks will always help with citation longevity. Developing an expertise and reputation in a particular area is beneficial. Identifying yourself with certain subjects makes your research work easier to find and to recognize. Building collaboration in research also tends to develop an increased flow of citations as collaborations inherently access more researchers and broader networks of professional connections, and an international collaboration can often increase the diversity of readership to your published research. Patience is an absolute key throughout the process, and while some papers achieve prominence instantly, others may be cited years after their publication. Developing an ability to interpret trends and patterns in citations over time is also important in determining future research trends. Ultimately, citation growth is not about a researcher promoting their work, it is about building up a significant volume of useful scholarly work. By combining quality research, strategic exposure, personal and professional networks, and long-term commitment, scholars can establish long-term, meaningful citations and a strong scholarly influence.
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