Why Every Researcher Needs a Research Dissemination Strategy?

 Every researcher needs a research dissemination strategy Why is a research dissemination strategy so important for every researcher in today's world of increasing competition in academia, researchers are no longer content with the mere discovery and publication of their research; instead, they aim to increase the impact of their research by making it accessible to their intended audience and this is where a research dissemination strategy comes into play. What is research dissemination strategy? It is the plan for the communication of research outcomes to intended stakeholders such as students, policymakers, other researchers, members of industry, the general public, and so forth. In absence of such a plan, research, even if highly significant and innovative might never get to the people whom it is meant to help. Many researchers spend considerable time and effort producing research and producing a manuscript in time, but once the paper is published and submitted, they do not try to spread the word about their published findings which results in poor visibility of their work, leading to minimal citations, less collaboration with fellow researchers and overall, reduced academic profile. The researcher first needs to determine the target audience for the research. There are several kinds of audiences; students and researchers look forward to academic journal articles and databases whereas policy makers need more of condensed reports and policy briefs. Researchers need to use diverse means of communication for their research; besides traditional journal publication, one can reach a wide audience using different kinds of academic conferences, institutional repositories, profiles on platforms like google scholar, academic networks and social networking sites, webinars and even through social media platforms. Research needs to be disseminated during the different stages of its development and not just after publication. A researcher can communicate the research during its development through oral presentations at various conferences, providing information about the progress through the preprint services on the internet, through ongoing discussion of research work with fellow colleagues and also through providing periodic updates on ongoing projects. This will enhance one's reputation and create a professional image of the researcher. It is important to note here that research dissemination should not be mistaken for self-aggrandizement. It is rather the researcher's professional duty to ensure that their findings reach the intended readers so as to augment knowledge and contribute positively to the real world. Research that is not accessible to others has very limited scope of having a positive impact on the wider academic and public spheres. With the ever-increasing competition within the world of academia and research; a proper dissemination strategy is a vital element for the success of a research.

Read More: https://www.globalxpublications.com/blog/how-to-increase-research-citations-and-academic-visibility

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