Print on Demand or Bulk Printing: Choosing the Right Printing Option for Your Author Journey at Each Step.
All authors who have published have a story to tell about their experience. Some publish their first work with a financial cap, other publish dozens of books per year to familiar readers. Regardless of your publishing experience there is one point that will be part of your journey: the printing process.
Currently, there are two largely successful methods of publishing - POD (Print on Demand) and Bulk Printing. Both offer benefits in their own way and choosing one or the other is based more on the intended outcome of your publishing venture than on the process undertaken.
Print on Demand: A Flexible Start for New Authors
Print on Demand has revolutionized publishing by providing open access to professional book production.
There are zero copies of the book printed before the launch. Every person who desires the book will acquire it when ordering.
This removes inventory costs without denying the books availability online via international book stores.
Authors only have to upload their submitted article and cover, the publishing service is automatically responsible for printing, packaging and delivery.
This is an inexpensive way for any self-published author to enter the publishing world.
Advantages Beyond Cost Savings
Has been incredibly flexible.
No projections required of upcoming demand or stocking of warehouse inventory.
Books can be left in print for eternity at no cost to be constantly reprinted at great expense.
Another benefit is the option of updating manuscripts at any given moment. All subsequent readers will instantly have access to the most recent version without removing previous stock.
Global printing facilities lower the cost of shipping and also the time of delivery that international customers receive.
Bulk Printing: A Long-Term Publishing Investment
Bulk Printing has a significant place in commercial publishing.
Production runs in extremely large quantities make the costs much cheaper. This is one of the best methods for writers hoping for high readership.
Books will be available immediately to bookstores, schools, at conferences, corporate account sales, distributors, and direct marketing campaigns.
For authors selling books at speaking events or exhibitions, managing inventory helps service customers more quickly and sell more books.
Premium Quality That Reflects Professionalism
There is no substitute: Offset printing is still the standard for high-end books.
Authors are able to design a visually stunning book by utilizing hardcover binding, sewn-in pages, embossed covers, foil blocked pages and cover, high quality paper stocks and various other type of high-end finishing techniques.
These are costly to produce, and add to the value of the book, while in real terms providing greater clarity for the reader.
Final Thoughts:
Deciding whether to go with Print on Demand or Bulk Printing is not merely which technology is superior-it's which method is more suitable for your publishing plans.
Print on Demand provides lowest financial risks, global reach and fantastic flexibility.
Bulk Printing offers high quality at lower costs, more elegant presentation and increased profits for high-volume publication.
Most accomplished writers combine them both, resulting in a well-rounded publishing model that lends support to online sales, retail outlet payments and everyday business expansion.
When you know the advantages of each print-on-demand solution, you can publish more confidently, and establish a successful author brand.
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